TAGS： 产业    趋势    08    

4A广告公司JWT的趋势总监Ann Mack最近发表了对于08年预测的80个趋势。其中有些与中国和时尚有关的，FTD挑出来稍微扩展一下。

北京奥运会，Gucci都出奥运限量版，连麻将都有，不用说了，当然还有刘翔。

蓝色代替绿色成为环境保护色，据说是因为绿色用的太多，担心人们厌倦所以换的，这个显然是广告公司自己Brainstorming出来的。

英国演员Keira Knightley，见FTD的文摘就知道为啥。

华裔设计师Phillip Lim，见FTD观点。

环保主题疲劳，这条提的好，你会不用塑料袋吗？

设计师品牌Vena Cava，FTD的纽约Friends网站Refinery29曾经报道过，看来确实不错。

中国、阿联酋等投资美国公司，雅戈尔买了美国衬衫厂，香港利丰买的更多。

法国总统萨科齐，他的前妻塞西莉娅刚被评为最会穿着女性，他又找上了名模卡拉布吕尼。

嘻哈复古少年，潮人不要太多噢，不过没有粉丝多。

日本设计(Tsumori Chisato, Uniqlo优衣库, Muji无印良品等)

漫画灵感服装，这一点中国显然超过美国。

Pantone提出的蓝紫色，不过好多人质疑，FTD也是。

时尚界注重循环利用，看看设计师Gary Harvey用41条Levi's 501牛仔裤做的衣服。

电影版《Sex and the City》，期待很久了。

美元走弱，见FTD文摘汇率影响Fashion。


按照字母排列的80条如下：

1. Africa (foreign investment and development in)
2. Antibiotic backlash
3. Assisted marriage
4. Beijing 2008
5. Blue replacing green as the environmental movement's color du jour
6. Brain exercises
7. British actress Keira Knightley
8. Carbon tax
9. Chinese hurdler Liu Xiang
10. Classical musician Gustavo Dudamel
11. Climate sightseeing
12. Continuation of comebacks (Indiana Jones, The Cure, etc.)
13. Cooperative consumption
14. Couch surfing
15. country branding (Oman, Indonesia, etc.)
16. Designer Phillip Lim
17. De-teching
18. DJ Tiesto
19. DNA-based exercising
20. E-clutter (and e-clutter consultants)
21. Eco-fatigue
22. E-mail etiquette
23. Facebook suicides
24. Fashion label Vena Cava
25. Foreign government investment (e.g., China, UAE) in U.S. companies
26. French President Nicolas Sarkozy
27. Game 3.0 (gamer-generated global gaming)
28. Google's Android
29. Gossip Girl
30. Gphone
31. Green weddings
32. Higher education online
33. Hip-hop's Retro Kids
34. Humbling of the hedge fund manager (anti-excess post sub-prime)
35. Hybrid taxis
36. Indian actress Deepika Padukone
37. Intellectual luxury
38. Investigating ingredients
39. Japanese designs (Tsumori Chisato, Uniqlo, Muji, etc.)
40. Kitchen appliances as new power tools
41. Lifestyle curators
42. Lipstick trumping lip gloss
43. Manga-inspired clothes
44. Mobile technology explosion
45. Mobulimia
46. Music as awareness driver; concerts and other residuals as cash cow
47. Musicovery (music tailored to moods)
48. Myanmar
49. Nollywood (the rise of Nigerian cinema)
50. Outsourcing to Ukraine (and other Eastern European countries)
51. Pakistan's Benazir Bhutto
52. Pantone's 18-3943 (blue iris)
53. Pets in the office
54. Prius homes
55. Radical transparency
56. Radiohead repeats (name-your-own-price music)
57. Recycling into fashion (Nau, Gary Harvey, etc.)
58. Selfless as the new selfish
59. Sex and the City, the movie
60. Shiny Toy Guns (the band)
61. Skiing in novel spots (Kashmir, Japan, Greenland, Russia, Korea, etc.)
62. Single men saying no to sex
63. Skype sex
64. Smart Cars in American cities
65. SNS (social network service) brand communities
66. Spanish actor Javier Bardem
67. Staycations
68. Sturking
69. Tequila as the new wine
70. The N-11
71. Third screen (the mobile screen) rivaling the first screen (TV: 22.70, -0.31, -1.34%)
72. Trans-ertainment
73. U.S. gymnast Shawn Johnson
74. U.S. presidential election
75. Vicarious consumption
76. (Video) Gaming Olympics
77. Virtual gifting
78. Wannabe young Internet entrepreneurs (a.k.a. Mark Zuckerberg copycats)
79. Weak dollar/strong euro
80. Women juggling men