Jul 27th - Aug 1st @ Global Harbor, Shanghai

The biggest fast fashion retail H&M set up a big picture in Shanghai for the second half year. H&M held a launch party on the night of Jul 31st before opening its first men''s wear store on August 1st at Global Harbor. Fashion media and followers attend the event. Senior men''s fashion editor from GQ gave a speech on 2013 Autumn men''s wear.

Read in Chinese: http://fashiontrenddigest.com/d/13681.shtml

Aug 1st @ Global Harbor, Shanghai

Another Monki store opened recently by H&M group, the eighth store in China, first in Shanghai, at the same department store where H&M opened its first men''s wear store.

Read in Chinese: http://fashiontrenddigest.com/d/13642.shtml

Jul 27 - 28th @ Shanghai Exhibition Center

Gathering up 50 trendy street brands, Chinese street fashion media YOHO!, partnered with Tudou.com, threw a thousand people fashion party in Shanghai. Celebs including Edison Chen, Zhou Bi Chang etc were invited bringing on the extreme heat. Yohobuy.com is also sssisting in buying product during exhibition.

Read in Chinese: http://fashiontrenddigest.com/d/13647.shtml

Jul 31st @ Water House, Shanghai

Japanese fashion brand snidel, Lily Brown and Fray I.D showcased their 2013 AW collections in catwalks. Hundreds of mainstream media, fashion bloggers and lisencees attended the event.

Read in Chinese: http://fashiontrenddigest.com/d/13656.shtml

Aug 5th @ Shanghai

Fast Retailing Company, the owner of Uniqlo, is going to introduce more brands along with its star brand to China. GU, Comptoir des Cotonniers, Princesse Tam Tam and PLST etc were considered to sell in the same store which stands for Uniqlo''s flagship store opening this autumn.

Read in Chinese: http://fashiontrenddigest.com/d/13670.shtml

Aug 1st @ East Nanjing Road, Shanghai

The 55th store of Bershka, the sister brand of ZARA, was opened in Shanghai.

Read in Chinese: http://fashiontrenddigest.com/d/13668.shtml